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Article: Southwest Gas' branding effort gets benefits materials read.(Benefits Management)(Southwest Gas Corp. outsourced to improve employee participation; wins Business Insurance 2002 Employee Benefits Communication Award)
- Article from:
- Business Insurance
- Article date:
- December 9, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: RODD ZOLKOS
In trying to introduce new benefits and a new enrollment method to Southwest Gas Corp.'s 2,500 employees, one of the biggest challenges was simply to get employees to read the benefits materials.
``What I find is employees generally don't read what we give them,'' said Kim Smith, senior manager, corporate human resources, at Las Vegas-based Southwest Gas.
``A lot of it is because there's just too much text and a lot of it is just not easy to understand,'' Ms. Smith said. ``It's almost legalistic.''
But working with Mercer Human Resource Consulting, Southwest Gas solved the problem by developing a consistent set of ...