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Article: Amy Curtis-McIntyre, VP-marketing; JetBlue Airways.(Marketer of the Year)(Brief Article)
- Article from:
- BtoB
- Article date:
- December 9, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Matthew Schwartz
While many airlines struggle mightily against the slumping economy, JetBlue Airways continues to take off with new air travelers, less than three years after its inaugural flight.
Being the first U.S. airline to offer 24 channels of live satellite TV free at every seat has helped with its success. But an even bigger part of the New York-based carrier's appeal has been its conversational, often humorous advertising campaigns overseen by Amy Curtis-McIntyre, VP-marketing, who makes sure to keep things down to earth.
``Our ambition is to bring back humanity to an industry not known for it,'' said Curtis-McIntyre, who came ...