Article: Wild Planet Teams Up With Post Cereal For Customized First Quarter 2003 Promotion.

SAN FRANCISCO -- SAN FRANCISCO, Dec. 16 /PRNewswire/ -- Early next year, millions of Post cereal boxes will feature the Nightspyer(TM), a custom premium designed by Wild Planet Toys. As part of the promotion, the mail-in offer will be available through the first quarter of 2003 and will be printed inside specially marked boxes of five Post Cereal brands: Alpha-Bits(R), Honeycomb(R), Golden Crisp(R), Oreo O's(R) and Waffle Crisp(R).

"We are delighted to once again have the opportunity to work with Post," said Nathan Keker, Director of Marketing at Wild Planet Toys. "Given our current branding strategy, this promotion is an ideal means of gaining awareness for ...

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