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Article: French Connection and Zirh Sign Deal.(ZIRH International licensing agreement with French Connection)
- Article from:
- WWD
- Article date:
- December 6, 2002
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kristin Finn NEW YORK - Zirh International Corp., the men's U.S. skin care manufacturer and a division of Shiseido, has entered into a licensing agreement with French Connection Ltd., the U.K. apparel company, to manufacture and distribute men's and women's fragrances and ancillary products under the trade name FCUK.
Hiroshi Maruyama, chairman and chief executive officer of Shiseido, said that the company is "going towards a multibrand strategy. FCUK is exactly what we're looking for, it's a lifestyle brand for [people in their] 20s."
Zirh manufactures and distributes prestige skin care and fragrances that are sold in approximately 2,200 doors ...