Article: Jefferson City, Mo., Flexes Retail Muscle by Luring Big-Name Firms.

By Steve Friedman, Columbia Daily Tribune, Mo. Knight Ridder/Tribune Business News

Dec. 16--As Columbia longs for prominent retail names such as Famous Barr, Bass Pro Shops and Kohl's, one highly-coveted shopper's paradise is dotting another landscape 30 minutes away.

In a flattened rock bluff region of western Jefferson City sits a shopping center called Wildwood Crossings. Some of the retail names there are familiar to Columbia shoppers: Lowe's, MC Sports, Pier 1 Imports, even a soon-to-come Barnes & Noble.

But sitting in the heart of the mix sits a golden retail egg in Old Navy, a haven of trendy clothes for teens and young adults that's ...

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