Article: BMP DDB picks up [pounds sterling]35, Hasbro. (Agencies).(picks up Hasbro advertising contract)(Brief Article)

Hasbro, the toy manufacturer behind Action Man and Monopoly, has moved its [pounds sterling]35m pan-European advertising account out of Burkitt DDB Into sister agency BMP DDB without a pitch.

According to Hasbro head of European marketing and development Foye Pascoe, Omnicom-owned DDB decided to bring Hasbro's account team closer to its media business, managed by OMD UK, which shares the same building and is also owned by Omnicom. She says: "It didn't make sense to have our creative work with Burkitt DDB and our media business with OMD."

Moving over from Burkitt to BMP with the Hasbro brief are client services director Helen McDermott and creative ...

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