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Article: Can Desmond top the standard fare? The Evening Standard may be going through leaner times, but it won't be a pushover if The Express's Desmond launches a rival. (Media Analysis).(Express Newspapers PLC plans free newspaper to rival Associated Newspapers' Metro)
- Article from:
- Marketing Week
- Article date:
- November 28, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The days of rival groups of newspaper vendors battling it out for customers on the street may be about to return with Express Newspapers' plans to launch a free evening newspaper in London early next year.
Associated Newspapers, home of the Evening Standard and morning free-sheet Metro, has been having a difficult time with the paid-for London product. The average net circulation for the newspaper for the six months from May to October was 413,831, down four per cent on the same period in 2001, although the newspaper's monthly circulation has recently risen from below 400,000 in August to 439,098 last month. Advertising, as for other newspapers, is also in a ...