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Article: Christmas already for e-retailers. online sales more than double year on year as Britons splash out on clothes, food and alcohol. (News Analysis).(Interactive Media in Retail Group index data)
- Article from:
- Marketing Week
- Article date:
- November 28, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Massive consumer demand from Britain's 14.3 million online shoppers flooded electronic retailers with [pounds sterling]860.5m of orders during October, according to the latest Interactive Media in Retail Group (IMRG) Index data.
During the 30 months it has tracked UK e-retail sales, the Index has risen ninefold, to 902, and the pace of growth continues to accelerate. The October Index was based on sales of almost [pounds sterling]200m reported by 68 participating electronic retailers.
The two previous Octobers monitored by IMRG saw strong online sales, but this year's was stronger, with a huge month-on-month growth of 21.5 percent. Year on year, e-retail ...