|
|
Article: Export markets: Latin America. (interview with Data/90 conference director Stephen Banker on software markets) (interview)
- Article from:
- Soft-Letter
- Article date:
- October 21, 1990
CopyrightCOPYRIGHT 1990 Aegis Resources, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
EXPORT MARKETS: LATIN AMERICA On December 4, the U.S. Commerce department and International Solutions Inc. will sponsor a one-day conference on "Software Opportunities in Latin America" as part of a Miami-based trade show and conference called Data/90. We spoke recently with stephen Banker, executive director of Data/90, about the current state of the Latin America software marketplace:
Because of piracy and government red tape, Latin America has always been a notoriously difficult market for software publishers. Why bother?
"This answer is simple: Market share. By investing now, software companies stand the best chance of establishing a firm place in ...