Although your salon or spa may provide stellar service with the best talent in town, it's not unheard of that, despite all the pluses, your retail department may be lacking some punch.

Retail experts say that before you think about your approach and your pitch, you have to get the customers' attention. "Customers now expect excellence in service, choice and quality, in an interesting environment," says Melissa Daniels, marketing manager for Dermalogica. "Dried flowers and a stacked arrangement of products just don't cut it. From the moment a consumer looks into your window, you need to own her experience--everything that she feels, sees and touches, it belongs to you and ...

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