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Article: Parisian chic gets personal: L'Oreal Paris is developing ever closer relationships with consumers. Innovative retailers have the chance to reap the rewards. (L'Oreal Paris).
- Article from:
- Grocer
- Article date:
- December 7, 2002
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Today's management philosophy dictates that only customer orientated businesses survive and prosper. But UK general manager Sophie Gasperment goes one step further in her assessment of what L'Oreal Paris brings to the market.
Addressing consumer needs is a given and L'Oreal Paris aims never to launch a product unless it delivers a totally new solution or outperforms the competition. However, the L'Oreal Paris brand equity adds something that goes beyond the pure performance proposition, injecting its unique philosophy of `premiumness', fashion and style. The `Because I'm Worth It' factor, perhaps.
For the L'Oreal Paris team, it is all about passion, ...