|
|
Article: Blue Cross of California Offers Members Significant Savings on New Over-the-Counter Antihistamine.
- Article from:
- Business Wire
- Article date:
- December 23, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business Editors & Health/Medical Writers
THOUSAND OAKS, Calif.--(BUSINESS WIRE)--Dec. 23, 2002
Coupon Program Makes Alavert(TM) Available at a Cost of $11
for a One-Month Supply
Blue Cross of California today announced the implementation of a program that will offer its members substantial savings on the price of Alavert, a new over-the-counter (OTC) brand of loratadine, the most popular non-sedating antihistamine drug in the world. Alavert is now available in the same 10 mg strength that was previously available only with a doctor's prescription.
Dr. Robert Seidman, Blue Cross' chief pharmacy officer, said the availability ...