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Article: Burberry wields axe on British production staff.
- Article from:
- The Mail on Sunday (London, England)
- Article date:
- December 22, 2002
- Author:
CopyrightCOPYRIGHT 2002 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: TEENA LYONS
FASHION group Burberry is axing a quarter of the British workforce that makes its famous check cloth.
It is the clearest signal yet that its no-nonsense chief executive Rose Marie Bravo is distancing herself from the beige, red, black and white plaid that has been Burberry's trademark for decades.
Twenty-four staff at Burberry's factories in Bolton, Greater Manchester, and Keighley, West Yorkshire, are being made redundant and there is speculation that the two sites may be merged. Much of Burberry's manufacturing has already been moved abroad.
Burberry's stock market flotation in July was seen as a bold move at a ...