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Article: Marketers are spending all their time at the bar: although Scottish Courage seems to have averted possible legal action from Nike, marketers are increasingly being seen in court. (Communications).(marketers are resorting to legal action to protect their brand images)(Industry Overview)
- Article from:
- Marketing Week
- Article date:
- November 21, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A month ago, Scottish Courage brands director John Botia made an astonishing statement to this magazine. He said that Nike had scored an own goal by not wishing its brand to be associated with the portly star of the John Smith's commercials, Peter Kay, because "overweight and unskilled is their core buyer".
The statement was a retort to Nike, which threatened Scottish Courage with legal action for tarnishing its brand image when the brewer ran a TV ad for John Smith's (MW October 24). It featured the wobbly Northern comedian with references to Nike, including the phrase "Just 'ave it" and the John Smith's horseshoe logo, reworked to look like the Nike Swoosh.
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