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Article: New Glarus, Wis., Brewery Cuts Back to Take Advantage of Success.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- December 30, 2002
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News
Dec. 30--NEW GLARUS, Wis.--Deb Carey's business was facing a huge problem this summer: Its sales were soaring out of sight.
Normally, that's a good thing in the business world. Production expands, bills are paid and profits grow.
But Carey's business is beer, and her small specialty brewery was having trouble filling orders even while running at maximum production. Hiring another brewery to produce her beer was out of the question, so Carey did something that most small business owners intuitively avoid when sales are flush.
She cut back.
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