Article: Blue Cross Pushes Claritin Alternative.

By Deborah Crowe, Ventura County Star, Calif. Knight Ridder/Tribune Business News

Dec. 25--Thousand Oaks-based WellPoint Health Networks is distributing temporary discounts for a new over-the-counter Claritin alternative to Blue Cross members who are losing prescription coverage for many of their favorite allergy drugs.

Blue Cross of California, a WellPoint subsidiary, announced this week it will be sending three $10 coupons for Alavert to members who have received prescriptions in the last six months for Claritin, Clarinex, Allegra or Zyrtec. Alavert is a new nonprescription version of loratadine, the generic ingredient in Claritin, which is the ...

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