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Article: Thai Leather Goods Need Higher Profile in World Markets.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- December 31, 2002
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Phusadee Arunmas, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Dec. 31--Brand promotion and marketing campaigns must be stepped up to help the Thai leather goods industry compete in the world market or exports will face trouble in the coming year, says an industry executive.
"Competition in the world's leather goods market will intensify, now that China has fine-tuned itself by adopting new technology and Vietnam is planning to raise its footwear production capacity," said Sunanta Wuthisakul, president of the Thai Leather Goods Association.
"No growth is likely for 2003 if brand promotion and marketing activities are not ...