Article: World's Most ``Valuable'' Pair of Jeans Created to Celebrate Launch of Levi's Type 1 Jeans; Jeans Will Go to One Lucky Super Bowl Viewer.

Article: LEVI'S SUPER AD CAMPAIGN TO AIR DURING BIG ...
WWD;  January 9, 2001 ;     700+ words ...NEW YORK -- Levi Strauss & Co ... the high-priced Super Bowl marketing frenzy ... on its Web site, levi.com, starting ... the day before the Super Bowl, the company will ... he said he thought Levi's was wise to advertise during the Super Bowl -- the jeans giant ...

Article: Dockers going to Super Bowl XXV. (Levi ...
Daily News Record;  January 25, 1991 ;     700+ words ...DOCKERS GOING TO SUPER BOWL XXV NEW YORK - This Sunday, when ... to head with the Buffalo Bills in Super Bowl XXV, Levi Strauss & Co. will come face ... viewers across the country. The Super Bowl, to be held in Tampa, Fla., still ...

Article: Levi's to unveil spot for new jeans in stampede of ...
Chicago Sun-Times;  January 3, 2003 ;     700+ words ...Let the Super Bowl advertising rush begin. Levi's plans to make a big splash during ... created to mark the introduction of the Levi's Type 1 jeans line and to celebrate ... feature modern interpretations of Levi's signature design details, including ...

Article: No mystery if the ad flops; 'reality check' was ...
Advertising Age;  April 7, 2003 ;     700+ words ... ... A case in point: the Levi's TV spot, run with great expectations on the Super Bowl last January. It featured a couple wearing Levi's new Type One jeans ... t a Levi's ad,'' Levi Strauss & Co ... was certainly a poor Super Bowl ad.'' How insightful ...

Article: Levi's Jeans Gets Into the Game With Its Advertising Debut ...
Business Wire;  January 8, 2001 ;     700+ words ... ... 80 million plus audience, Levi's(R) views the Super Bowl as the perfect opportunity to launch their new Levi's(R) Re-Issued 569 ... Consumers will be driven to levi.com for the Super Bowl ad preview via announcements ...

Article: Levi's Type 1 Jeans ``Stampedes'' Into the Super ...
Business Wire;  January 22, 2003 ;     700+ words ... ... the second quarter of Super Bowl XXXVII. The ad, entitled ... supports the launch of Levi's(R) Type 1(TM ... spirit that has allowed Levi Strauss & Co ... for over a century." Super Bowl Ad Debut Like the Levi's Type 1 Jeans line ...

Article: Levi's CEO blames slow launch on spots; Marineau sends BBH ...
Advertising Age;  March 31, 2003 ;     700+ words ... ... particularly a flashy Super Bowl spot featuring a ... It wasn't a Levi's ad,'' Mr ... certainly a poor Super Bowl ad.'' Type One ... oversized pockets, is Levi Strauss' latest ... in the newspaper, Levi Strauss loses another ... Marineau said Type One Super Bowl spot (l.) ...