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Article: Mintel's Comperemedia Reports a 10% Increase in Credit Card Direct Mail Over 2001.
- Article from:
- Business Wire
- Article date:
- January 3, 2003
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Business Editors
CHICAGO--(BUSINESS WIRE)--Jan. 3, 2002
Credit card direct mail has seen an increase of 10% in 2002 over 2001, reports Mintel's Comperemedia. Comperemedia estimated credit card mail volume at 375 million in October. Only June of this year had more credit card mail, with estimated volumes at 379 million. Mail volume for 2002 will prove to show an approximate 10% increase over 2001, by almost 300 million pieces.
Credit Card Interest Rates Lower in 2002
In comparing 2002 to 2001, one notable difference is the drop in interest rates. To date in 2002, 37% of the offers tracked were at an 8 - 9.99% APR, compared to only 19% ...