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Article: Sorrell touts Nasdaq in ads by Havas shop.(News)(WPP Group's Martin Sorrell appears in Nasdaq Stock Market ad campaign)
- Article from:
- Advertising Age
- Article date:
- December 30, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: LISA SANDERS
Sometimes what's excluded from an ad sends a message as loud as what's included.
Consider Nasdaq Stock Market's current campaign created by McKinney & Silver, Raleigh, N.C. Themed around the concept of ``Thought Leadership,'' the ads feature serious-talking CEOs, mostly those heading companies in its Nasdaq 100 Trust.
Industry chieftains in the latest broadcast work, which broke in mid-December, include Martin Sorrell, group chief executive at WPP Group, owner of such global agency networks as J. Walter Thompson. WPP has traded on Nasdaq since 1988; McKinney & Silver parent Havas has been on the exchange since 2000. Though ...