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Article: Molson's talking labels `break the ice'. (News packages: food beverage pharmaceutical medical HBA).(Brief Article)
- Article from:
- Food & Drug Packaging
- Article date:
- December 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Looking for a new way to introduce yourself to that attractive person at the end of the bar? Besides having to drink beer to loosen lips, Molson Canadian and Canadian Light 12-ounce glass beer bottles now have foil "talking" labels that can be used as conversation starters.
Molson's proprietary Twin Label Technology (TLT) introduces a second label on the backside of the beer bottles and is reserved for sometimes lascivious, sometimes blunt, funny, corny or otherwise provocative statements. Some of the labels include such ice breakers as "On The Rebound; "I See London. I See France" and "Be Different, Say Yes." The labels were designed for Molson by Crispin ...