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Article: Scripps nets pursue a paper trail. (Marketing & Advertising).(Scripps Howard News Service using content from Scripps Networks cable channels)
- Article from:
- Multichannel News
- Article date:
- December 23, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When Scripps Howard News Service stops the presses on 2002, more than 35,000 stories, columns and commentaries delivered by the Washington, D.C.-based agency will have run in some 400 newspapers.
Increasingly, this part of parent company E.W. Scripps Co. is becoming a cross-promotion vehicle for another unit -- its Scripps Networks stable of cable channels.
More than 600 stories written by News Service personnel this year were related to shows from Home & Garden Television, Food Network, Do It Yourself and Fine Living. In addition, the service syndicated 10 weekly colunms based on Scripps cable programming to its client base, as well as the company's 21 ...