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Article: Judgement hot type: can typography and sex live together? Since the 16th century, the human form has inspired graphic designers, however, should typefaces take on gender stereotypes and forms? (Typography).
- Article from:
- Design Week
- Article date:
- December 5, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DO typefaces have sex? It's something of a moot point. You can't deny that they have very different characters and attributes. Some are formal. Others easy-going. There are the bold and there are the beautiful. Some fit in anywhere, others you really wouldn't want to introduce to your parents. But can you assign a gender to them?
Clearly, Attik believes you can. In collaboration with type designer Jason Smith of Font-smith, it came up with FS Sophie, a font 'whose curvy linework is reminiscent of the female form', and was 'born out of an exploration into developing more interesting and effective ways of communicating to women.' Attik isn't at liberty to reveal ...