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Article: The big book push: from the King holiday through Black History Month, publishers do their biggest business in African-American books. But is it the best way to promote black literary culture?
- Article from:
- Black Issues Book Review
- Article date:
- January 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Cox, Matthews & Associates. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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January 2002. An amazing manuscript for a novel from a new African-American writer has just been acquired after a brisk auction, with substantial bidding by many of the major publishing houses. The editor wants to place the novel on a fast track, and the manuscript is being distributed to the editorial and sales staffs for a preliminary read before a sales conference.
At the sales conference two months later, the response to the new book is tremendous, and the discussion at the meeting is positive. Book cover ideas, marketing plans, publicity and an author tour are all on the table to support the book. The discussion turns to the issue of when to publish. ...