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Article: Going for the Bronze.(Estee Lauder to introduce Amber Bronze color cosmetic and Go Tan self-tanning line)
- Article from:
- WWD
- Article date:
- January 3, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julie Naughton
NEW YORK - Call it endless summer.
Estee Lauder plans to keep the glow going year-round with a new bronzing color cosmetics line, Amber Bronze, as well as a new self-tanning line, Go Tan.
Amber Bronze, launching in April, is intended to build on the brand's number-one position in bronzing, a category it entered in 1975, said Peter Lichtenthal, senior vice president of global marketing for Estee Lauder. Unlike past bronzing collections, Amber Bronze will be on counter year-round, he said.
"This an incremental way for us to grow our color business, as well as a perfect way for us to address the outdoorsy, active ...