Article: Experian's Z-24(R) Catalog Database Surpasses 100 Million; Membership Participation Records Significant Increases.

COSTA MESA, Calif. -- COSTA MESA, Calif., Jan. 7 /PRNewswire/ -- Experian, a leading provider of global information solutions, today announced that Z-24, its cooperative database for catalogers has expanded to 750 participants and coverage on over 100 million households, making it one of the most extensive databases in the industry. With Z-24, marketers can leverage transactional data to identify new customers and target households based on buying behavior. Z-24 was launched in 1990 with six participants covering 8 million households.

With expanded analytical and custom modeling services, increases in Z-24 membership are on the rise. The database provides ...

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