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Article: Experian's Z-24(R) Catalog Database Surpasses 100 Million; Membership Participation Records Significant Increases.
- Article from:
- PR Newswire
- Article date:
- January 7, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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COSTA MESA, Calif. -- COSTA MESA, Calif., Jan. 7 /PRNewswire/ -- Experian, a leading provider of global information solutions, today announced that Z-24, its cooperative database for catalogers has expanded to 750 participants and coverage on over 100 million households, making it one of the most extensive databases in the industry. With Z-24, marketers can leverage transactional data to identify new customers and target households based on buying behavior. Z-24 was launched in 1990 with six participants covering 8 million households.
With expanded analytical and custom modeling services, increases in Z-24 membership are on the rise. The database provides ...
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