Article: Nielsen measures multi-TV PVR audience.

Nielsen Media Research has teamed with personal video recorder (PVR) technology firm Ucentric to create audience measurement software to track PVR usage in households that have installed latter's Multi-TV PVR. According to Ucentric (USA; +1/978 823 8100; www.ucentric.com), Neilsen software will be integrated into its devices, allowing research firm to collect tuning, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!