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Article: Credit card users key to holiday success.(Brief Article)
- Article from:
- The E-Tactics Letter
- Article date:
- December 17, 2002
CopyrightCOPYRIGHT 2002 Sarah Stambler's Marketing with Technology News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retailers looking for a boost this holiday season may want to focus on those shoppers who will be using credit cards most as a means of payment. That's according to a report from BIGresearch.
The credit card users have higher incomes and will spend more this year than last, as 66.9% say they will spend more or the same as they did last year versus 61.2% of non-credit card users. In addition, 59.5% say they will take advantage of holiday sales to buy gifts for themselves but don't look for them the weekend after Thanksgiving, as 53.9% say they won't or usually don't shop at that time.
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