Article: FAO Schwarz, Zany Brainy's Parent Company Files for Bankruptcy.

By Jane M. Von Bergen, The Philadelphia Inquirer Knight Ridder/Tribune Business News

Jan. 14--Zany Brainy's parent company, FAO Inc., of King of Prussia, filed for bankruptcy yesterday, marking the second time in 20 months that Zany Brainy has made its way into bankruptcy court.

FAO operates Zany Brainy, Right Start and FAO Schwarz stores, Web sites and catalogs.

In theory, the amalgamation of FAO Schwarz, Zany Brainy and Right Start should have worked great: Tack one of the most respected names in toys (FAO Schwarz) onto a snazzy nationwide chain of stores (Zany Brainy), and then set up a partnership with an infant-product company (Right ...

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