Article: Yellow Pages, Search Engines, And Electronic Advertising: Pivot Points To E-Commerce And The Internet Strategies And Forecasts To 2002.

M2 PRESSWIRE-14 January 2003-Research and Markets: Yellow Pages, Search Engines, And Electronic Advertising: Pivot Points To E-Commerce And The Internet Strategies And Forecasts To 2002(C)1994-2003 M2 COMMUNICATIONS LTD

RDATE:01132003

Yellow pages, search engines and electronic advertising are the backbone of E-commerce as electronic advertising markets are dependent on them for access to user bases. Search engine companies are forging strategic alliances with companies seeking to leverage participation in electronic advertising markets. Internet electronic advertising markets promise to be as big as print yellow pages directory markets. The combined ...

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