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Article: Phantom blends new and old; BMW's first Roll-Royce stands tall and formal without compromise.(News)
- Article from:
- Automotive News
- Article date:
- January 6, 2003
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Copyright informationCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Richard Feast
Everything about the $320,000 Rolls-Royce Phantom sedan that debuts at this week's Detroit auto show is new - except the name.
The tall, formal, square-faced model is BMW AG's new vision of an old brand. It's also a competitor to a new brand, the Maybach, launched last year by DaimlerChrysler. Each aims at the world's super-rich. But their design approaches are wildly different.
While the Maybach is long, low and sleek, this new Rolls-Royce has the bulk and stance of a Sherman tank. It is chief designer Ian Cameron's modern interpretation of famous models from Rolls-Royce history, with front wheels far forward and a long, ...
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