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Article: Research basics: choosing a data-gathering technique and crafting questionnaires. (Foundation Findings).
- Article from:
- Communication World
- Article date:
- December 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The proper protocol for conducting a research study is the subject of "Communication Research Primer: Measuring and Evaluating Organizational Communication." Divided into 21 chapters, the book, commissioned by the IABC Research Foundation and sponsored by Deveney Communication, walks readers through a research project from beginning to end, including defining the problem, determining if research is necessary, developing a questionnaire, selecting a sample, analyzing the results and reporting the findings. The following excerpt explains two precursors to a project's success: choosing a data-gathering technique and crafting a questionnaire.
GATHERING DATA
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