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Article: Publishers Information Bureau: Magazine ad pages off 3.2%; Parenting and health titles are bright spots in struggling sector.(magazines experience low industry statistics)
- Article from:
- Advertising Age
- Article date:
- January 13, 2003
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JON FINE
Magazines ended 2002 down 3.2% in ad pages. This came on the heels of a 4.9% decline in 2001, and marked the industry's first two-year period of consecutive declines in at least 25 years.
Publishers may accordingly breathe a sigh of relief and look on the bright side. The year-end decline reflects marked improvement over earlier results. At the end of the first quarter, for instance, an ad world still frozen by post Sept. 11 fears left consumer magazines off 14.2% from their 2001 totals.
Many of the magazine industry's bigger names significantly reversed course in the waning weeks of '02. Time Inc.'s People led all titles in ...