Article: The sport bowling challenge gains a new title sponsor. (New Products & Industry News).

IN CONJUNCTION WITH ITS 100TH anniversary tournament in Knoxville, Tenn., in 2003, the ABC will bring back its popular companion tournament, this time with a new sponsor. The ABC/Storm Sport Bowling Challenge, featuring Storm Products as its title sponsor, will be held on 12 specially installed lanes adjacent to the 48 ABC Tournament lanes in the Knoxville Convention Center from February 8 through June 22. The Challenge will again use a two-game sweeper format, but a doubles event also has been added.

The companion tournament was introduced at the 2000 ABC Championships Tournament in Albuquerque, where nearly $800,000 in prize money was distributed.

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