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Article: Nothing but Net. (Brand Aid).(Internet advertising)(Brief Article)
- Article from:
- Entrepreneur
- Article date:
- August 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OFFLINE ADVERTISING-WHO NEEDS IT?
Think banner ads are a failure? Guess again! For one retailer, Internet ads are the fuel for booming success.
BEFORE
ARMED WITH 22 YEARS of marketing expertise, Maurice Nieman noted the splash that book and music retailers were making on the Web. He thought consumers would also welcome a window blind e-tailer. Low inventory costs, lack of a major competitor and his wife's interior design experience made the industry attractive. With Microsoft's FrontPage at his side, Nieman created a Web site, and in May 1998, Blindsgalore.com was born. Kennly aware of his first-mover advantage, Nieman invested heavily in print ...