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Article: Shaving face: here are three simple techniques that can save any ad from being forgettable. (A+ Ads).
- Article from:
- Entrepreneur
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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YOU DON'T NEED A COLUMN LIKE this to tell you that concocting a great headline and visual are critical to creating an effective ad. You already know that. But there's another component to ad-making that's an equal, if not greater, challenge: figuring out how to lasso the prospect into reading the rest of the ad. It's not easy, no matter how well-crafted your message. It's much simpler to get attention than to hold it. Persuading readers to go beyond the clever phrasing in the heading and the eye candy of the visual requires some special, complex thinking.
That's what the people in Gillette's Braun division accomplished with this ad for the company's new ...
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Article: MoveOn ad raises cash for GOP; Fundraisers cite ...
The Washington Times;
October 1, 2007 ;
700+ words
... ... party committees are frequently citing the ad in fundraising solicitations and campaign ... Democratic opponents for not condemning the ad, which was published in the New York Times ... effective fundraising tool. "The [MoveOn ad] issue is very hot with our base right ...
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