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Article: BOGOF and hopefully you will come back for more: although Tesco Clubcard and Nectar continue to spar over who has the biggest loyalty scheme, Morag Cuddeford Jones discovers that Nectar's launch has reinvigorated the customer loyalty sector. (News Analysis).
- Article from:
- Brand Strategy
- Article date:
- January 1, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Customer reward strategies are back with a bang. The launch of Nectar in October has pulled together a number of brands' old schemes under one umbrella. Loyalty Management UK (LMUK) has already signed up Sainsbury's, Barclaycard, BP and Debenhams with a view to driving customer acquisition.
This move is spurring old schemes back into action, as Tesco Clubcard announces a drive to snap up points partners and WHSmith looks to revamp its card. But, is loyalty set to become a crucial customer acquisition and retention strategy, or is it simply a blip on the below the line radar?
Edwina Dunn, chief executive of CRM and loyalty specialists Dunnhumby--of which ...