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Article: Pioneer's `new business' is driving today's sales. (News).(Pioneer Electronics)
- Article from:
- TWICE
- Article date:
- January 9, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Pioneer Electronics. If the name still makes you, think of Laserdisc and car stereo, think again. You haven't paid attention in a while.
By March 31, 2003, the end of Pioneer's fiscal year, 42 percent of its sales (representing 300 billion yen or about $2.45 billion under current exchange rates) will consist of what it calls "new business" product categories: DVD-related products, plasma TV and related products, car navigation and digital set-top boxes.
According to Kaneo Ito, president of Pioneer Japan, who along with Kaz Yamamoto, president/CEO of Pioneer North America, and Tom Haga, president of Pioneer Electronics (USA) Home ...