|
|
Article: Levi's Type 1 Jeans ``Stampedes'' Into the Super Bowl; Big Game Ad Marks Launch of Levi's Type 1 Jeans.
- Article from:
- Business Wire
- Article date:
- January 22, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business Editors
SAN FRANCISCO--(BUSINESS WIRE)--Jan. 22, 2003
Levi's(R) Jeans today announced the launch of a "groundbreaking" new television ad that will debut during the second quarter of Super Bowl XXXVII. The ad, entitled "Stampede," which supports the launch of Levi's(R) Type 1(TM) Jeans, is a powerful and dramatic spot that conveys the bold elements and strength of these jeans and the people who wear them. The 60-second ad, which will air during the second quarter of the Super Bowl, was produced by Bartle Bogle Hegarty, the brand's global agency of record. "Stampede" is the first in a series of ads for Levi's Type 1 Jeans that draws upon the ...