Article: Changing course: the Las Vegas JW Marriott has a new business plan to match its new ownership. (Destination: Las Vegas).

A lovely resort property set on 54 sprawling acres in Summerlin, Nev.--15 miles from the Las Vegas Strip and 20 from McCarran International Airport--recently changed its identity and its approach. When The Regent at the Resort at Summerlin became a JW Marriott in the winter of 2001, the hope was that with a little fine-tuning and some targeted marketing efforts, the property would play a key role in the westward expansion of Marriott's newest brand. One year later, the JW Marriott Las Vegas Resort, Spa & Golf--which is part of the Resort at Summerlin along with the Rampart Casino--is an excellent choice for your Las Vegas clients who prefer to stay away from the Strip.

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!