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Article: Rising stars: how Young's Bluecrest's Young 'Uns and new Dalepak steaks have fared. (Brandwatch).(Brief Article)
- Article from:
- Grocer
- Article date:
- January 11, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Young's Bluecrest's Young 'Uns Flipper Dippers has emerged as the star among newcomers to the meat, fish and poultry category.
The fish fillet pieces in batter product led a three-strong Young 'Uns range aimed at children. It gained distribution in 66% of multiple grocery outlets within five months of its July launch, according to ACNielsen. Consumer trial rate was unspectacular, however, with only 1.1% of consumers sampling the product. Just under 13% of these bought a second time.
The other two products in the Young 'Uns trio have had mixed fortunes. Fish Fillets in Squares reached a distribution rate of 37% while Scampi Crunchies has managed only 15% ...