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Article: Super Bowl Ads to Focus on Celebrities, Humor.

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Knight Ridder/Tribune Business News
Article date:
January 24, 2003
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By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News

Jan. 24--After three unusual years, it will be back to the basics for Super Bowl advertising. When the Oakland Raiders meet the Tampa Bay Buccaneers in a game televised by ABC Sunday evening, ads with celebrities and plenty of laughs will be the order of the day.

Viewers who tune in Super Bowl XXXVII should see crooners Celine Dion (DaimlerChrysler), Willie Nelson (H&R Block), and Ozzy Osbourne (Pepsi Twist), not to mention the tag-team of Michael Jordan and Jackie Chan promoting Hanes underwear. Jordan will also play basketball with his younger self in an ad for Gatorade.

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