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Article: Top 10 ways to help protect your franchise's trade secrets: as technology advances, the franchising community must pay heed to protecting important trade secrets. (Legal).
- Article from:
- Franchising World
- Article date:
- January 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Most franchise agreements include detailed provisions to ensure the protection of the franchise system's trademarks, copyrights and patents. However, many of these same agreements fail to adequately address protection for what may be the franchisor's most valuable asset--its trade secrets. In the context of a franchise, it is vital for both franchisors and franchisees to understand what a trade secret is, why trade secret protection is important, how that protection may be lost, and the efforts necessary to help ensure the protection of the franchise's trade secrets in order to maintain the system's competitive advantage.
What is a trade secret?
A trade ...