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Article: Denim Dish.(miscellaneous brief articles)
- Article from:
- WWD
- Article date:
- January 16, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Lacroix's Cool Connection
Come fall, Americans and Canadians interested in wearing a designer name on the back of their jeans will have another option. Coolwear, the New York-based sportswear maker, will be launching jeans with the Christian Lacroix label under licenses from LVMH Moet Hennessy Louis Vuitton.
The line will be distinct from its in-house European jeans line, tamer in tone and lower in price to appeal to American shoppers, said Jean-Pierre Debu, president of Lacroix.
"For a long time, the brand has been very much oriented to the couture lines," he explained in a phone interview. "This is a new approach, to get to a new market, ...