|
|
Article: Happy new year, says RAB's Fries. (EBB & Flow).(Radio Advertising Bureau president and CEO Gary Fries says that radio advertising has been improving)(Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- January 20, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
In the past 60 days, radio advertising has been moving "out of a downturn into recovery and towards stability," according to Gary Fries, president/CEO, Radio Advertising Bureau. "Pacing in 2003 sees January numbers up 11%, February up 14% and March up 10%."
Katz Media Group CEO Stu Olds feels it: "Radio is off to a great start in 2003, up in seven of its top 10 categories." In particular, January '03 increases in automotive are "huge," up 85% over 2002. Likewise, retail is up 40%, and entertainment is up 28%.
"Getting off to such a good start early on," says Olds, "means a greater demand on inventory, which drives prices up."
Three categories ...