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Article: A new breed of Alchemist creates "gold" in NJ: Chemical Compounds provides solutions for hair color marketers. (Industry News).
- Article from:
- Household & Personal Products Industry
- Article date:
- January 1, 2003
CopyrightCOPYRIGHT 2003 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* Alberto Celleri, president of Chemical Compounds and Celcor Products, Inc. in Newark, NJ, began his quest to create "gold" in 1962 when he left his native Ecuador and moved to the U.S. With advanced degrees in chemical engineering, Mr. Celleri pushed hard on a straight trajectory toward success that eventually led him to create not one, but two successful companies in Newark, NJ.
Mr. Celleri's formula for success comes in many shades--blonde, brown black, auburn and nearly every shade in between. His company, Chemical Compounds, is one of the few hair dye manufacturing companies in the world.
As the company's founder, Mr. Celleri has an extensive ...