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Article: Missed mission: watch out! If your mission statement is a joke, Enron may be the punchline. (Management: Staff Smarts).
- Article from:
- Entrepreneur
- Article date:
- May 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE LAST FEW MONTHS HAVE BEEN A wild ride as some of the nation's largest businesses have come apart at the seams. The largest of these, of course, is Enron, whose mission statement noted that the company prided itself on four key values: respect, integrity, communication and excellence. Among other things, all business dealings at Enron were supposed to be "open and fair." As Enron's story unfolds in Congress, it's obvious the former seventh-largest U.S. company wasn't living its own mission statement. Now the question is: Are you living yours?
"I suspect the majority of mission statements don't reflect reality, and I think it's apparent to employees," says Lin ...