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Article: Suit up for business? No, suit your customer.(business dress codes)

Article from:
Wearables Business
Article date:
February 1, 2003
Author:
Copyright

Byline: NOWELL C. WISCH, CAS

I have been involved in a spirited discussion about what to wear to work. When you read this, I will have been on the road for three weeks. As I'm writing it, I'm packing for January and it is a logistical exercise worthy of the 1st Marine Expeditionary Force. I have to dress appropriately for the many different occasions I will encounter in January and February and be covered for every eventuality. I'm not alone in this. It is a problem that confronts each of us every day, and our customers, too. As a result, we have some new sales problems to deal with this year.

Last year's roller coaster ride of business spending has ...

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