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Article: Banks Hoggins O'Shea/FCB wins slice of Moss Bros brief.
- Article from:
- Marketing Week
- Article date:
- December 5, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Banks Hoggins O'Shea/FCB is one of a raft of agencies being signed up to work on a project basis for clothing retailer Moss Bros Group, which includes the Cecil Gee and Moss brands.
Banks Hoggins is in talks to work on the Cecil Gee brand, while Potter Dow will work on the prestige brands Moss Bros, Canali, Hugo Boss in the UK and Beale & Inman. Hudson Wright will handle Moss, which has 96 stores acorss the UK; In2 handles the factory outlets; and Fox Kalomaski the Moss Bros Hire business.
"We wanted agencies that are brand focused and specialise in targeting consumers that shop in different facias," says head of marketing Andrew Barclay. "Because the ...