|
|
Article: Unilever To Expand Two Billion Dollar Global Dove Brand With Launch of Dove Hair Care in North America.
- Article from:
- Business Wire
- Article date:
- January 28, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business Editors
CHICAGO--(BUSINESS WIRE)--Jan. 28, 2003
Dove Shampoos and Conditioners Revolutionize Daily Hair Care Market
with Weightless Moisturization; Dove Hair Care Launch is Largest for Unilever and Category; Brand Already No.1 in Japan, Taiwan and Korea(1)
Pioneering the next generation of daily hair care products, Unilever Home & Personal Care has announced the launch in North America of Dove(R) Hair Care with Weightless Moisturizers(TM), a line of totally innovative and differentiated shampoos and conditioners that will establish a new segment in the highly-competitive, $5 billion hair care category. According to Unilever, ...